It looks like Coke has felt the pain of wokeism. The company’s general counsel, Bradley Gayton, who was responsible for their new direction, has resigned rather abruptly.

This is from the Daily Wire:

As The Daily Wire reported back in February, “Coca-Cola debuted a new policy this year implementing a diversity quota for the outside counsel it retains, saying it will only hire law firms that commit to providing 15 percent of billed time from black attorneys, higher than the percentage of African Americans in the U.S. population.” Law firms working with the soft drink giant, were also required, under the new policy, to “commit that at least 30% of each of billed associate and partner time will be from diverse attorneys, and of such amounts at least half will be from Black attorneys.”

The stock price for Coke apparently dropped by 12 percent in January. I know there has been a lot of backlash online, so it had to be felt at least a little in the company’s pocketbook.

This doesn’t mean that the politics of “the new real” aren’t profitable for some though. Gayton has reportedly left with a substantial severance package. He retains his 4 million sign on money, and gets almost 700 grand a month for consulting fees. Wish I had it that rough.

All of the other companies that signed onto the lefty train have been pretty quiet as of late. If you remember, some of the other big names were Delta Airlines, Apple, and Major league baseball as well. I wonder if they are starting to regret their decision?

The Georgia Lawmakers are trying to make sure that Delta feels some remorse.

Georgia Republicans voted to strip Delta Air Lines of a jet fuel tax break worth tens of millions of dollars Wednesday after the company u-turned to unequivocally condemn the state’s widely-criticized voting restrictions, joining a growing list of executives who have criticized the new restrictions amid a debate over boycotting Georgia’s biggest companies.

This is as it should be. Private enterprises should be able to take any stand they want, knowing that the market will probably react to the signal they send. As long as they know that, then fine. Its when these companies try to do this to get beneficial arrangements from government that it crosses lines. After all, nobody can force me to buy a Delta plane ticket, unless the government stands behind them with a gun.